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About Us

Our Story

julosw.com began with a simple observation. So many of the gifts we give each other are rushed, picked up at the last minute and forgotten a week later. At the same time, so many of us forget to give ourselves even a few quiet minutes of care during a busy day. We wanted to build a place that fixes both of those things.

The idea took shape in Berlin in early 2026. Our founder, Olga Nikoulitcheva, had spent years putting together little care packages for friends and family. A box with a good hand cream and a candle for a friend going through a hard month. A set of bath salts and a soft towel for a new mum. A tea and a cosy pair of socks for someone who simply needed a reminder that people were thinking of them. Those boxes always meant more than an expensive present ever did, and that feeling became the heart of julosw.com.

In March 2026 the company behind our shop, Sanifons UG (haftungsbeschränkt), was founded, and in June 2026 it was officially entered into the commercial register at the Amtsgericht Charlottenburg in Berlin under HRB 288103 B. From our home at Kolonnenstraße 8 in Berlin Schöneberg, we started curating our first collection.

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What We Offer

 

At julosw.com you will find beauty and self care products, personal care essentials, wellness items and thoughtfully put together gift boxes. Some are made for birthdays, thank yous and holidays. Others are made for no reason at all, for an ordinary Tuesday when you or someone you love could use a little comfort.

Every product in our shop is chosen by hand. We look at ingredients, at quality and at how something actually feels to use. If we would not happily give it to someone we care about, it does not make it into our collection.

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What We Believe In

 

We believe care should feel personal. A gift does not need to be big to be meaningful, it just needs to show that someone paid attention.

We believe self care is not a luxury. Taking ten minutes for a face mask, a warm bath or a cup of tea is not selfish, it is how we keep going.

We believe in honesty. We describe our products as they are, we answer every message ourselves, and we want you to feel confident about every order you place with us.

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Thank You

 

julosw.com is still a young shop, and every order means a lot to us. Whether you are spoiling someone special or finally treating yourself, thank you for letting us be a small part of those moments.

With warmth from Berlin, Olga and the julosw.com team

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Company Details

 

julosw.com is operated by Sanifons UG (haftungsbeschränkt) Kolonnenstraße 8, 10827 Berlin, Germany Registered at the Amtsgericht Charlottenburg, HRB 288103 B Managing Director: Olga Nikoulitcheva

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